Text Colors, Fonts & Drawing the Clients Attention

Below is an example of how to handle and how not to handle your text.

In the first example, notice how the one large word that's bolded stands out among all the other words. In the second example, notice that nothing stands out and it's difficult to see the same word as in Example One.

The lesson in these examples is that if you want to capture your clients eye, less is more. If everything is bold, nothing stands out.

» Example One

» Example Two